McCullough & Company

From referral to booked consultation

A bookkeeping, tax and advisory practice in Central Texas. The site answers what a prospect would call to ask, and books the first meeting online.

Client
McCullough & Company, bookkeeping, tax and advisory
Our role
Positioning, design, build and launch
What we delivered
A hand-built site with online booking
Result
Every referral has somewhere to land and can book right away

The challenge

J.D. McCullough, Jr., founder.
J.D. McCullough, Jr., founder.

A referral only gets you as far as the search.

Work came in by word of mouth, but the practice had no website. When someone looked it up, they found nothing, and the recommendation lost its force at the moment they were deciding.

Thinking differently

Answer the questions before they call.

Bookkeeping is bought on trust, and buyers decide before they call. So the site names the six kinds of clients it serves, from small businesses to farmers and ranchers, answers the common questions, and ends in a booked meeting rather than a message in an inbox.

An extraordinary result

A site with one job.

Books the meeting

Every button opens an online scheduler; visitors pick a time and it’s confirmed.

Answers questions first

Each service lists exactly what’s included, and the FAQ covers pricing.

Shows how it works

Four plain steps, from first conversation to ongoing support.

Made to be trusted

Calm, local and professional, opening on aerial footage of Waco.

Four services, each one tap from the details.
Four services, each one tap from the details.
Exactly what’s included, with a consultation one tap away.
Exactly what’s included, with a consultation one tap away.
How working together goes, in four steps.
How working together goes, in four steps.
The founder, in his own words.
The founder, in his own words.
The questions prospects would otherwise call to ask.
The questions prospects would otherwise call to ask.
Fast and clear on the phone a referral arrives on.

How it scaled

Referrals that land.

Every recommendation now has somewhere to land and a way to book, so a warm referral doesn’t cool off waiting for a callback.

6client types served
4services explained
0phone calls needed to book

Your next step

Do you grow by referral?

We can give every referral somewhere to land: a fast site that answers their questions and books the first meeting, and that you own outright.

More work.